Sustained Investigation
How do color choices, logos, and product placement influence consumer perception and brand recognition?
Week 1
NEON LIghts
100 \ 70mm \ f/4.0 \ 1/5
This shows how companies use bright contrasting colors in order to draw out their product from the background and other products.
Feeling
100 \ 41mm \ f/5.6 \ 1/125
This photo shows how products are "posed" to give someone a feeling of what it tastes like or the feeling they can associate it with.
Capturing Feeling
100 \ 34mm \ f/5.6 \ 1/200
This shows how darker moody colors contrasting with brighter colors of the item can make it stand out from others.
Week 2
The Formula
100 \ 34mm \ f/6.3 \ 1/125
The large logo in the center of the image instantly catches the eye of the viewer. It stands out, making it easier to remember the brand.
Gone Fishing
200 \ 34mm \ f/5.0 \ 1/40
Making your mascot the product is another very good way to catch viewers' eyes and keep it in their heads. For instance, Finn the mascot is a goldfish himself.
golden Arches
1600 \ 70mm \ f/4.0 \ 1/50
Creating a symbol recognizable worldwide can be key to capturing customers, and no-one does it better than Mcdonald's golden arches.
WEEk 3
Consistency
100 \ 25mm \ f/3.5 \ 1/50
Keeping branding consistent through similar product lines is very important to maintaining brand recognition and keeping consumers more interested in buying.
field day
100 \ 70mm \ f/4.0 \ 1/15
For sports teams having a simple yet recognizable and iconic logo can be beneficial to get more fans or for fans to spot other fans when not in the teams town.
Ice cold Drink
100 \ 41mm \ f/3.5 \ 1/50
One way to make your coustomers buy your product is to place it in an appealing way, like in a cooler filled with ice along with condensation to give the feeling it is an ice cold drink.
Week 4
Winnie
400 \ 45mm \ f/4.0 \ 1/60
A way for cartoon and shows to continue making money well after being cut from production or while being made is to make Halloween costumes for kids of their favorite characters, drawing in more business.
Cup
400 \ 70mm \ f/4.0 \ 1/60
Many businesses rely on word of mouth advertising to continue having a successful business, for other companies though, their logo and ads are built into the product in the form of a cup or other packaging. For example, Starbucks.
Halftime
100 \ 49mm \ f/4.0 \ 1/20
Having a nice and inviting stadium environment while still being very functional is a key for a university's sports programs to be successful, and one way that happens is with field/stadium sponsors who help pay for the upkeep and in exchange their logo is seen everywhere.
Week 5
bmw
100 \ 17mm \ f/2.8 \ 1/1000
Car logos help brands stand out, build recognition, and communicate their identity. They symbolize the company’s values like luxury, speed, or reliability and create a lasting impression that builds trust and loyalty with consumers.
Amp
100 \ 17mm \ f/2.8 \ 1/20
Branding on music equipment signals quality and trust. Recognized names suggest reliability, proven performance, and professional endorsement, making consumers feel more confident in their purchase.
Low Angles
100 \ 17mm \ f/6.3 \ 1/250
Angles can impact how brands are viewed and impacted, by highlighting the logo on the shoe the brand gains recognizability and thus more customers